The principles and metrics being put through their paces are based on those developed by Europen and the Sustainable Packaging Coalition in the United States, and the results of the pilot are likely to have huge consequences for whether sustainable packaging can develop a viable road map or not. A report on this is due to be delivered in November 2010. This was followed by the launch of a pilot programme to road-test the metrics and indicators within real business situations. However, in its position statement on the matter the body said it avoids “ speaking of 'sustainable' packaging because packaging is just one of many elements that can help companies meet corporate sustainability goals”. Sustainable packaging cannot be an end in itself, rather there are more sustainable ways of manufacturing it, said the group.Ī step change in progress on the matter came earlier this year when the Consumer Goods Forum's Global Packaging Project - made up of many of the world's largest producers and users of food packaging - agreed common definitions and principles for packaging in the framework of sustainability. Trade organisations such as the European Organization for Packaging and the Environment (Europen) would say this is merited recognition for long-term commitment from the industry – both in terms of developing a consensus on sustainability principles in packaging and in the on-going greening of its products in terms of sourcing, weight and recyclability.Įuropen declares that in order to meet sustainable principles packaging should include holistic design, responsible sourcing of materials, the ability to perform and be recovered efficiently after use. But all that is changing thanks to the packing industry efforts to define sustainability parameters, combined with a shift in public perception over the value of packaging. Until recently food packaging was routinely vilified as a symbol of society’s wasteful excess. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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